Sales Associates was founded in 1958 by Dwan Ziegler and Art Latimer.
From 1958 through 1981, the company operated under the name Latimer/Ziegler Associates.
In 1982, Jim Vlk and Jim Sullivan purchased the company and changed the name to Sales Associates of Michigan.
In 2001, Jack Abelarde purchased the company and changed the name to Sales Associates.
In 2014, we purchased HiTec Marketing an electronics and health care rep group and it was merged into Sales Associates.
Today, we call on and sell to a variety of customers in numerous states across a multitude of retail channels.